The current design of the sample companies the most common form is coated paper color printing, single and multi page fold (fold, fold) and so on various forms, according to need can also design into a three-dimensional structure. In order to convey the corresponding package design, the content of the sample is generally the same time, including graphics and text, graphic design, the product's brand packaging design, standard word, also usually have the product of the kind of photos, in order to provide the visual image of the product. Text, graphics and packaging design is to solve the product detail is unified brand related information, such as type, function, operation tips, characteristics, service details, place of purchase, contact the manufacturer address, telephone number and other, and with the use of graphics, by layout logo design has become the aesthetic effect of the visual art.

Sample product advertising is by business planning, special packaging design, with the products put on the market provide to consumer advertising booklet, is at present is the manufacturer widely used a commercial promotions, merchandise samples due to distribute to the characteristics of individual consumers, so that consumers to a detailed understanding of the product function, type, shape and operation number of information, and the consumer and circulated to the others, with other packaging design advantages than, send the place general in shopping places, with goods together listed, free of charge for consumers to take.

There are many design companies to use the product exposition, product exhibition, product exhibition, and so on. With the popularity of this way, consumers have accepted the concept of consumption, in the decision to purchase, especially expensive durable consumer goods before, always go to the shopping site to obtain the relevant packaging design brand product sample, after a careful analysis and comparison to make a choice. Therefore, product sample in the consumer's purchase decision has the pivotal influence.