Since the reform and opening up, people have always believed that the central city is the economic developed city, which is not very accurate, at least one sided, the economy is important, but the construction of cultural art is one of the important indicators. Logo design level in the final analysis is a cultural ability. The development of the design company is closely related to the cultural energy and ability. Where the design is developed, it is often recognized by the world's central city, which is also the embodiment of the rational market and emotional feelings, but also the embodiment of our social civilization.

Design company although not those of big city grand, magnificent and profound, but also has its own advantages of the city, from the small border town 25 years ago to today's metropolitan, the development speed of the design company alarming. This is not only reflected in the economy, but more important is that the city is creating a new tradition, is creating a living culture. I have proposed the design of the company to create a new tradition and living culture as the theme, and now I feel this is really the characteristics of our city, and we are also working in the direction of the "10" design. In fact, imagination and creativity are very important to a city. As the soul of modern product, the design of the great imagination and creativity, greatly improving the cultural connotation of modern products, creating a very considerable cultural added value, and rooted in the design of modern commercial society will be more broad prospects for the development of business.

I think, the central city should have two radiation capacity: Economic and cultural radiation. It can even be said that the latter is more important than the former, because in the final analysis, the ultimate significance of the city is the culture. Many economically developed areas, it is the center of the manufacturing industry but not the central city. The reason why we take New York, London, Paris, Tokyo as the world class city, not only because it has a huge economic radiation energy, but more important is the ability of its culture. We also see that in today's cultural industry, especially in the development of creative design industry, these cities reason to continue to hold a leading position in the world, or because they have strong cultural vitality as background. At this point, the company should be honest to design these big city seriously, learning.

At the same time, the modern design art as a city consumption culture, life art of vivid embodiment, design art for industrial products and daily life into, it is also a city cultural taste of ascension process. We say that innovation is the name of the design company, to a considerable extent, the spirit of innovation is reflected in many aspects of urban development through continuous improvement and expansion of the design ability. At the same time, the design of the company as an immigrant city, the spirit of tolerance is another feature of it. We cannot belittle other city, but we will not improperly belittle oneself. In this young city of immigrants, it is this spirit of tolerance, imagination, the ability to promote this full of dreams of the city forward.